The price of diamonds – size, brightness and color
"A diamond is forever" – Frances Gerety, a copywriter at NW Ayer & Son, the first advertising agency in the United States.
Mr. Gerety coined in 1947 as the motto of De Beers Diamond giant to distribute, could not afford to dream that his words, as the object of his worship would be "forever." This is the popularity of this amazing piece of advertising creativity, as in 2000, named Advertising Age's "A Diamond is Forever" advertising slogan besttwentieth century. The phrase was also immortalized in the popular lexicon of the same James Bond film "Diamonds Are Forever." And rightly so. Unlike other items of value, the diamond is a no rust, degrade or decay. Origin in the deepest corners of the earth and forged by the intense heat and pressure, a diamond really is forever.
The word "diamond" comes from greek "Adamos" or "Unbreakable." In reality the diamondsmore difficult to substances found in nature. Generally carbon material that charcoal is made, diamonds are created over billions of years, about 100 miles below the surface. Diamonds has spread relatively high optical dispersion (ability to light of different colors) and refractive index (ability to bend the light passing through), which leads to the characteristic sheen.
What makes a diamond so precious? First, their extreme rarity. On average,100 tons of rock removed to extract the two grams of diamonds. Second is its extreme beauty. There are some parameters for determining "value of diamond – the four Cs (carat, cut, color and clarity), shape and fluorescence. Diamond A history affects its price. Many of the most famous and most valuable diamonds today is not necessarily great, but they are certainly of great historical importance. Case in point: the Kohinoor and Hope Diamond. Naturally There are some who Cullinan, better known only on the basis of their size.
A carat is a unit equivalent to 200 mg or 0,007,055 thousand ounces. In addition to diamonds, gold, other precious stones and pearls are measured. The word derives from the Greek word for locust, is historically used by jewelers as a weight on the scales for their alleged similarity weights. The cut of a diamond is the style to be used if the construction of a cut diamond. A good cut> Diamond is particularly brilliant. The most common type is the round brilliant, fancy cuts followed by brilliant as amended, mixed step-cuts, cuts, cuts and pink.
Chemically pure diamond is completely transparent. Small amounts of impurities such as boron and carbon contributes frequently, bright colors like blue, yellow, pink, red, etc., depending on the color and the color of a diamond, diamond color can be a drag or their value.From all the red diamonds are the rarest. The fourth factor affecting the price of a diamond is the purity and quality of its appearance into account the internal characteristics called inclusions and surface defects called blemishes. Clarity, the higher the price, with the rare "flawless" diamond classified take the highest price.
Now to the decisive final price – the story. Almost all diamonds are more expensive charmStories – yes, the history of diamonds is the history of mankind. From ancient times in India, where the first in modern times, when diamonds were discovered to be artificially created diamonds are an integral part of human civilization. But even today as centuries ago, nothing says "I love you" as eloquent as a diamond ring.
Related posts: